Le moment. La surprise.
Life as it should be. Lived by the moment. Only this way you are open for the little surprises and beautiful moments life has to offer. That's the way we like to work here at Le Coq Sportif. And that's what we want to achieve with our designs and collections. Therefore it's also what we express in our latest advertising campaign. The cheerfull lightness of life was portraited by Dutch advertising photographer Jaap Vliegenthart. The first three ads are shown below. Ofcourse we hope you enjoy it as much as we do.
Le moment. La surprise. The campaign.
Designing graphic tees
Anne van der Kuur started at Le Coq Sportif with a really cool assignment: designing new graphics for Tshirts. The results are stunning. In his own words Anne says: "For my first graphic tees I was able to put my own style and interests in the designs because of the freedom I got during the design process. I made some funky and fresh designs to reach my goal: being creative with graphics! To make the designs a bit more trendy, I used some graffiti influences including different funny styles which interests young people. They can now wear Le Coq Sportif as the hip, hot and happening brand!" Check the pictures below. Hand drawing’s and sketches made with only some paper and pencil. Next to that you can see how it works on a T-shirt, available for you to buy and getting dressed in style!
LCS LE TOUR
Le coq sportif International and Amaury Sport Organisation are delighted to announce the partnership, to take effect for the 2012 season, concerning A.S.O. cycling events, at the forefront of which is the Tour de France.
This marks a historical moment, as from 1951 the production workshop of le coq sportif was the official supplier of team jerseys for the Tour de France. For forty years, the most famous riders, from Jacques Anquetil to Bernard Hinault and Eddy Merckx, pulled on jerseys bearing the le coq sportif logo.
Mrs. Camuset bore witness to the long history between the Tour de France and le coq sportif: “By chance, in 1951, the Tour passed through Romilly – the manufacturing location of the jerseys – prior to the final stage in Paris. I can quite clearly remember that it was a proud day for the le coq sportif brand, to see the team jerseys hung out above the route. All of the residents of Romilly took to the streets to see the cyclists and also the jerseys which were manufactured by the workers in the le coq sportif plant – who took great pride in their efforts”.
From July 2012, le coq sportif will become the official supplier of the Tour de France and will once more stamp its image on the jerseys of the leading cyclists – the Yellow Jersey, the Green Jersey, the Polka Dot Jersey and the White Jersey: the perfect gift to celebrate the brand’s 130th anniversary.
Along with the Tour de France, le coq sportif will become the partner of all A.S.O. races, which are amongst the most prestigious in the international cycling calendar: the Vuelta, Paris-Roubaix, Paris-Nice, Critérium du Dauphiné, etc.
More than just a partnership, it is a passion and an obvious choice, which consolidates the commitment of le coq sportif in the world of cycling, past, present and future. From October, the Tour de France and le coq sportif invite you to discover the Tour route for 2012 and will take this opportunity to unveil the new jerseys for the champions of the July event.
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Graphic Tees
